Pokémon Go Is Wildly Popular, but Is It Ready for Use?
Given that I’m working on a feature about the security and Internet of Things (IoT), and will soon begin another article about the elements that make up a successful mobile app, I can’t help but take...
View ArticleMarketers Struggling to Produce Emotionally Engaging Content, Study Finds
40 percent of marketers struggle to apply intelligence from behavioral and attitudinal data to create valuable content, according to a study conducted by Forrester on behalf of cognitive content...
View ArticleForrester’s Customer Experience Index Reveals Slight Improvements
Forrester today released the findings from its 2016 Customer Experience (CX) Index, an annual measurement of how effective a company’s CX efforts are at driving customer loyalty. The results indicate...
View ArticleCustomer Reviews are Essential to Brand Success, Study Finds
38 percent of customers start their shopping journeys on Amazon, while 35 percent choose to use a search engine, according to a study conducted by PowerReviews, a provider of ratings, reviews, and...
View ArticleGoogle Advances in NLP Production with New API
In its continuing efforts to take on Microsoft, Amazon, and IBM, which are all building intelligent capabilities into their public cloud platforms, Google this week expanded its intelligent cloud...
View ArticleCan Google Be Trusted?
As a writer whose work appears primarily on the Web, I carry around a vague insecurity about its permanence in the digital sphere. What if I woke up one day only to find that many of the pieces I’d...
View ArticleSignEasy Launches Zoho Extension
Secure electronic signatures service provider SignEasy recently announced the launch of its SignEasy for Zoho CRM extension, which is available immediately on the Zoho Marketplace. The extension...
View ArticleWhat’s the Deal With Verizon?
I’d venture to guess I’m not the only person who’s wondering what Verizon is up to these days. Just last week, the telecom company announced plans to buy Yahoo for $4.8 billion, and today said it would...
View ArticleConsumers Using Multiple Subscription Streaming Services Simultaneously,...
Recent findings from Hub Entertainment Research indicate that subscription streaming services continue to be favored by customers, particularly when it comes to consuming video content. According to a...
View ArticleEmoji Marketing Is Making Its Mark
Five years ago, they were pretty much unknown. Now, they’re part of mainstream culture the world over. And companies are beginning to take serious notice, with Pepsi, Ford, GM, Anheuser-Busch, and a...
View ArticleSnapple’s Being “Very New York,” Giving Away Pizza
Lauren and I just walked a couple blocks to Spinelli’s Pizza on 7th Ave between W. 33rd and 34th Street. We had heard there would be free pizza.Unfortunately, we were 20 minutes too late. Apparently,...
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